Category: Commercials

LoL Championship Headline News

Watch: Mill+ and Mercedes-Benz Showcase Innovation for Opening of Worlds 2023

‘League of Legends: A Triumphant Fusion of the Automotive, Esports, and Cinematic Spheres’ ground-breaking cinematic design features a futuristic Seoul built in CG, with Riot Games’ fantastical world and characters introducing Mercedes-Benz EQS SUV to e-sport and game enthusiast audiences.

Submit Your Latest Work Headline News

Submissions Now Open: Annecy 2024

Animation’s premier festival now accepting submissions in multiple categories, including short films, TV films, commissioned films, graduation films, feature films and VR works; registration dates for Mifa Pitch Sessions are coming next month.

real-time 3D Headline News

Final Pixel Drops Oracle Red Bull Racing Spot and Virtual Production BTS Video

Studio blends archival footage, video plates, and drone footage with environments built in Unreal Engine, CG, and VFX to create the Oracle Red Bull Racing brand’s new campaign. 

Commercials Headline News

State Designs New Key Art and Animates FX’s ‘Welcome to Wrexham’ S2 Campaign

By Dan Sarto | Friday, October 6, 2023 at 9:54am

Watch as the Emmy-nominated docuseries returns for new season sporting new promo look, adorned with the team’s colors and fiery dragon, debuting across print, digital, and TV… and a new trailer.

The Greatest Finals in LOL history Headline News

Psyop and Riot Drop ‘League of Legends 2023’ Anthem Promo

Directed by Marie Hyon and HANZOHANZO, the 2.5D-animated music video for the World Championship, set to a new track by Riot Games, features K-Pop girl group NewJeans and places viewers at the center of the battlefield field as DRX and Deft triumph in the greatest finals in LOL history.

Spooky Squanch Headline News

Squanch Games Launches ‘High on Life’ DLC

Claymation trailer helps you lean into horror with the aptly titled ‘High on Knife’ expansion, featuring a new adventure for Knifey to shine and stab on a fully realized new planetary environment with new characters, hazards, and spooky surprises; releases October 3.

Let Me Help You Explain ANIMATIONWorld

Quality Schnallity: Using ‘Crazy’ Animation to Break Down Big Ideas

The veteran animator has built a long, successful career using various 2D techniques to produce ‘explainer videos’ that help companies unpack their product’s messages in fun ways that aren’t boring.

Technology Headline News

Vu Reveals Vu One ‘All-in-One’ Virtual Production System

By Dan Sarto | Wednesday, September 6, 2023 at 2:47pm

Innovative new platform combines state-of-the-art hardware and creative tools including the ‘Virtual Studio by Vu’ to make the latest storytelling possibilities accessible to everyone regardless of budget and technical experience.

Business Headline News

Mass FX Media Gets New Denver Digs

The Colorado studio’s new state-of-the-art facility expands its post capabilities while boasting a Dolby Atmos theater for sound mixing, color grading and QC screenings.

Commercials Headline News

Channel 4 Drops Animated ‘The Great British Bake Off’ Season 14 Teaser

The spot features cheerful CG-enhanced ‘ingredients’ happily embarking on an epic journey to face their destiny in the ‘Bake Off’ tent; new season debuts in September.

Commercials Headline News

The-Artery Turns Day to Night in ‘New Light’

The creative studio once again partnered with Mercedes-Benz, providing live-action production, editorial, post, VFX, color grading and finishing, transforming a daytime shoot on the California coast into night scenes.

Real-time Animation Headline News

Impossible Objects Gets Unreal on GM OnStar Campaign

Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.  

Don’t Join the Bad Driver Club! Headline News

Watch: New ‘Bad Driver’s Club’ PSAs

RK Venture and Toronto-based animator Joren Cull use absurdist humor to make clear that driving under the influence is no laughing matter, in their deceptively silly animated campaign for NMDOT.

Commercials Headline News

Platige Image Delivers ‘Pokémon’ Trading Card Spot

Directed by BAFTA laureate Claire Norowzian, the live-action/animated commercial ‘There's a Collection in Everyone’ reignites the thrill of collecting for a new audience of international kids. 

Business Headline News

Saffronic Appoints Skyler Mattson as its First CEO

The former WongDoody exec will helm the emerging global animation, gaming, and advertising, and VFX studio founded in 2022 by Tim Sarnoff and Vince Pizzica.

After the Black Out Headline News

‘Blade Runner 2033: Labyrinth’ Videogame in the Works at Annapurna Interactive

Check out the trailer - set within the universe created in the film franchise, the game explores the journey of a Blade Runner after the Black Out, when there are no Replicants left to hunt. 

careers in animation Headline News

Podcast EP 214: Jason Agar on Creating a Decentralized Animation Studio in Toronto

The Canadian-based Pomelo Studio owner discusses his shift from advertising to animation and how he is switching up the traditional studio business model.

Awards Headline News

'Chicken for Linda!’ and ‘27’ Take Top Awards at Annecy 2023

By Dan Sarto | Saturday, June 17, 2023 at 2:46pm

Films by Chiara Malta & Sebastien Laudenbach and Flóra Anna Buda among 22 winners at the jam packed 47th festival edition that saw a record 15,820 accredited attendees (a 19% increase on 2022) from 102 countries.

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