Starting March 31, series distributed by Kids First will join the Superights catalog; the move is the first step following both companies’ alliance forged in late 2024.
Superights, the international sales division of the SUPERPROD Group, has merged their catalogs and digital channels with Kids First, the distribution arm of Watch Next Media. This move is the first following both companies’ alliance forged in late 2024.
“This merger marks a crucial step in our growth strategy,” said Nathalie Pinguet, Deputy Managing Director of Acquisitions and International Sales at Superights. “By integrating Kids First’s catalog, we are strengthening our ability to offer broadcasters around the world high-quality complementary content to meet their diverse needs.”
“SUPERPROD’s series will enable Kids First Digital to reach a new level in digital distribution, fully leveraging the growth of ADVOD platforms worldwide,” added Eduardo Nolla, Head of Digital at Kids First.
Starting March 31, the series distributed by Kids First, including Hello Kitty Superstyle!, Nate is Late, Mr. Men, and Little Miss, will join the Superights catalog. This integration will offer buyers more than 1,000 half-hours of animation and live-action content.
Kids First, now rebranded as Kids First Digital, will refocus activities on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms. With 125 million views in 2024 and 20 YouTube channels in four different languages, the entity is set to expand with the addition of Pat the Dog, Hélène’s Little School, and Geronimo Stilton, alongside the launch of new seasons of Nates is Late and Barbapapa.
Source: SUPERPROD Group
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
