Category: Commercials

Majorly Talented Headline News

New Full-Service Creative Agency ‘Major Major’ Packed with Big Industry Names

Founded by Craig A Platt, Des Esposito, Chris Nesheim, creative director Josh Beaumont, and music EVP Toddrick Spalding, the company will specialize in theatrical trailers, live-action production, behind-the-scenes features, and more.

Submit Your Films! Headline News

Call for Entries: OIAF 2023 Open for Submissions

The annual five-day event returns September 20-24; there are no entry fees, and artists worldwide are invited to submit through May 31.

Children Displaced by Violence Headline News

Watch: Aardman and Save the Children’s Short Film ‘Home’

The Oscar-winning studio and international children’s charity mark the 1-year anniversary of the war in Ukraine with an animated film that sheds light on the plight of refugee children around the world.

And the Awards Goes To! Headline News

‘Guillermo del Toro’s Pinocchio,’ ‘The Boy, The Mole, The Fox and The Horse’ Win Big at 50th Annie Awards

By Dan Sarto | Monday, February 27, 2023 at 7:55am

Netflix’s hit stop-motion tale takes home five awards, while the Apple TV+ and BBC short takes home four; 'Love, Death + Robots’ also snags four awards, while ‘Marcel the Shell with Shoes On’ wins 3 at the 50th annual celebration, held Saturday night at Royce Hall on the UCLA campus.

Business Headline News

Harry Butt to Lead Nexus Studios’ New Motion Design Studio

The division will offer 'disruptive design-first campaigns for brands' based on typographic-led motion design, CG product films and bespoke motion brand identities.

animated short films Headline News

Final Frontier and Le Cube Create New ‘Naraka: Bladepoint’ Trailer

Launching the newest chapter of Netease’s martial-arts-driven game, ‘Showdown - Gelid Yushan,’ the 2D animated short features anime-like action while staying true to the franchise’s distinct Wuxia-style sword craft.

Business Headline News

DNEG Acquires Key Production and Post-Production Facilities in India

The leading VFX and animation studio’s deal with parent company Prime Focus Limited for India-based integrated film and TV studio assets includes PF Studios, Digital Intermediate, Equipment Rental Services (EQR), and PFL’s Advertising post-production business.

Coco Crush Indeed! Headline News

Chanel Unveils New Animated Ambassadors to Mixed Reception

The beloved luxury brand has transformed BLACKPINK member Jennie and actors Margaret Qualley and Amandla Stenberg into 2D models for the 2023 ‘Coco Crush’ campaign, though some are complaining the campaign is off-brand and doesn’t properly credit the animation team.

People Headline News

Framestore Pictures Adds Directors Rich Lee and Jennifer Stafford

Company to represent both filmmakers in North America and the UK; Lee’s recent credits include multi-award-winning project ‘The Hiring Chain,’ while Stafford’s include Emmy Award-winning short ‘One Shot.’

Awards Headline News

‘Avatar: The Way of Water’ and ‘Guillermo del Toro’s Pinocchio’ Top 21st Annual VES Awards

By Dan Sarto | Wednesday, February 15, 2023 at 10:34pm

Awards-season magic continues for both films, with James Cameron’s blockbuster ‘Avatar’ sequel taking home 9 awards, while the ‘Nightmare Alley’ director’s stop-motion tale takes home 3; ‘The Lord of The Rings: The Rings of Power’ led all episodics with 3 wins as well.

Super Bowl LVII Headline News

Watch: CrowdStrike’s ‘Troy’ Super Bowl TV Spot

The cybersecurity company’s in-house creative team and VFX studio Framestore use a not-so-metaphorical ‘Trojan horse’ to deliver a message to millions about the real and pervasive threat of cyberattacks.

Stop-Motion Commercials Headline News

Blinkink Builds Claymation ‘Layla’s Story’

The Royal Foundation for Early Childhood launches ‘Shape Us’ campaign with a 90-second stop-motion film directed by Sam Gainsborough about how kids develop and are shaped by the people and environments surrounding them.

A Sweet Super Bowl LVII Spot Headline News

Watch: ‘Transformers Rise of the Beasts’ Super Bowl LVII Spot

Mirage crushes it in his debut as a legendary 1993 Porsche 911 Carrera RS 3.8 in the action-packed sci-fi adventure, directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback\, coming to theaters in June.

music for animation Headline News

ALIBI Music Drops New Music for Anime, Games and Game Trailers

‘Anime Action,’ ‘Dark Heroic Drama 3’ and ‘Cinematic Hybrid 2’ albums provide a range of options for content creators and marketing teams with structured tracks, versatile stems and alt versions.

It’s Unreal Headline News

Impossible Objects Illustrates the Power of Sustainable Virtual Production

Tapping NantStudio’s advanced LED stage powered by Unreal Engine for its ‘auto demo’ project, the studio demonstrates the sustainability impact of harnessing the cutting-edge technology, both in financial and environmental costs.

Meeting a True Master ANIMATIONWorld

Animated Characters: The Art of Babbitt – Part 1

Animator, director, character designer, teacher, and writer Nancy Beiman shares Part 1 of her extensive, 2-part, 1979 interview with famed animator Art Babbitt, whom she met as a 21-year-old Cal Arts student after visiting Richard Williams’ L.A. studio on a dare.

People Headline News

The-Artery Adds Nick Haynes to NYC Studio

Recent Carbon NY and former MPC executive producer brings 20+ years of industry experience, having held various production and managerial positions at companies including Absolute Post and the Mill.

The Annies are Coming! Headline News

50th Annual Annie Award Nominations Announced

By Dan Sarto | Tuesday, January 17, 2023 at 9:45am

Best Animated Feature nominees ‘Turning Red,’ ‘Guillermo del Toro’s Pinocchio,’ ‘Puss in Boots: The Last Wish,’ ‘The Sea Beast,’ and ‘Wendell & Wild’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 25 at UCLA’s Royce Hall.

Awards Headline News

‘Avatar: The Way of Water’ and ‘Guillermo del Toro’s Pinocchio’ Lead VES Award Nominations

By Dan Sarto | Tuesday, January 17, 2023 at 8:00am

‘The Lord of the Rings: The Rings of Power’ tops all TV contenders as nominees are announced in 25 categories across film, television, real-time, and special venue projects; ceremony set for February 15 at The Beverly Hilton Hotel in LA.

Events Headline News

Virtual Production Event to Showcase Technology for New York Filmmakers

Hosted by Post New York Alliance (PNYA), the Hollywood Professional Association (HPA), and Fuse Technical Group, the January 26 event will explore how filmmakers can utilize Unreal Engine to enhance their projects, including presentation, speakers, and Q&A.

Commercials Headline News

LOBO and Ground Control Climb Higher on ‘You’ll Totally Get There’ Spot

Created for TotallyMoney, the advert melds 2D, and 3D animation, capturing a hand-painted feel, making every frame look like an individual painting; the short conveys the client’s customers’ determination to climb towards their goals.

On the Road to the Oscars ANIMATIONWorld

Oscar Shortlisted ‘Save Ralph’ Delivers an Emotional Punch About Animal Testing

Spencer Susser’s stop-motion short, featuring the voice talents of Taika Waititi, Ricky Gervais, and Zac Efron, features a compelling and relatable bunny who delivers a genuinely impactful performance, part of the Humane Society International’s global campaign to ban animal testing for cosmetics.

I’d Like to Report a Dead Body ANIMATIONWorld

Animated Characters: Sequence 2 – My New York Times Part 2

Animator, director, character designer, teacher, and writer Nancy Beiman concludes her 2-part story – complete with dead body - on her introduction to 'commercial' animation, when she snagged her first job, at Jack Zander’s Animation Parlour in NYC, while still managing to graduate Cal Arts, in the third of an ongoing series of articles - and eventual blog - she’s penning for AWN.

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