Advertising

Digital Events

TimeShift Summit 2006

Begins: October 25, 2006

TimeShift Summit will give attendees a chance to learn more about how digital distribution will change advertising models for TV. As the boundaries between TV, Internet and mobile platforms merge, advertisers face unprecedented challenges in trying to reach their customers. Digital technologies and an on-demand world are changing business models for how TV advertisers target, influence and compete for customers.

Some of the questions we will address include: * How will media owners, broadcasters and advertisers adapt and thrive in the face of digital technologies?

In Event Types: Seminars / Workshops, Animation, Documentaries, Features, Live Action, Short Films, Television, Web / Internet, Other

Advertising Festival Tenerife 2006

Begins: October 14, 2006

The Advertising Festival Tenerife is an international event and was initially created to bring together the

In Event Types: Conferences, Discussion, Exhibits, Seminars / Workshops, Screenings, Animation, Business / Management, Interactive, Live Action, Licensing, New Media, Television, Visual Effects, Web / Internet, Other

Advertising Headline News

EA Signs New Dynamic In-Game Advertising Deals

Electronic Arts Inc. announced two separate agreements with Massive Inc. and IGA Worldwide Inc. in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360.

A portfolio of EA games developed for the Xbox 360 and PC worldwide will be incorporated into Massive's Video Game Network. Massive is a wholly-owned subsidiary of Microsoft. Financial terms of today's agreement were not disclosed.

In Interactive, Games, Interactive | Headline News | Geographic Region: All, Europe, South America

Advertising ANIMATIONWorld

The Future of Animated TV Spots

Karen Raugust finds that TV ads arent going away, but they will evolve as they find their place among a multiplicity of marketing venues.

In Technology | ANIMATIONWorld

Advertising Headline News

WPP Makes Strategic Investment in WildTangent

WildTangent, the leading online game publisher, announced a new strategic investment from WPP, one of the world's leading communications services groups. WPP's investment in WildTangent will enhance its global client roster's ability to tap into the WildTangent Game Network (WGN), a videogame advertising network that includes hundreds of popular online and downloadable games from WildTangent's own studios in addition to titles from top publishers like Nickelodeon, The Walt Disney Internet Group and other leading online game developers.

In Interactive, Games, Interactive | Headline News | Geographic Region: All

Advertising Events

Future Lions Global Student Competition

Begins: June 20, 2006

In collaboration with the Cannes Lions Advertising Festival, AKQA has organized the first ever "Future Lions Competition" for advertising students around the world. The global student competition is now open and accepting entries. The goal of the competition is to showcase forward-thinking ideas and concepts created by the next generation of global advertising superstars.

In Event Types: Contests, Animation, Live Action, Television, Web / Internet, Other

Advertising Events

GDC FOCUS ON: Game Advertising Summit

Begins: June 9, 2006

GDC FOCUS ON: Game Advertising Summit is part of a series of mini conferences each dedicated to a significant sector or trend in the videogame industry. The Game Advertising Summit will gather key players from both the videogame and advertising sectors to explore the viability of the in-game advertising space.

In Event Types: Discussion, Animation, Interactive, Web / Internet

Advertising Headline News

Exent Technologies Launches In-Game Advertising Solution

Exent Technologies, a global market leader in broadband-based solutions for monetization of PC and videogames, has launched a suite of in-game advertising solutions enabling in-game ads for new and existing titles without the need to access the videogames source code or any SDK integration.

In Interactive, Games, Interactive | Headline News | Geographic Region: All, Europe, North America

Advertising Headline News

DIC Sets Advertising Sales Division For CBS Saturday Morning Block

DIC Ent. has created an in-house division to oversee all broadcast and new media advertising sales initiatives for the launch of the new childrens programming block, CBSs Saturday Morning Secret Slumber Party, premiering Sept. 16, 2006. This team of industry veterans and new media experts will implement the broad-line advertising strategy for the block, which integrates television, online and new media, offering advertisers the opportunity to effectively reach kids across all three platforms.

In People, People | Headline News | Geographic Region: All, Australia, Europe

Advertising Headline News

Microsoft Reportedly Buying Massive Inc.

Various news reports say that Microsoft Corp. plans to pay $200-400 million for Massive Inc., a privately held company that places ads in videogames.

The deal to buy the two-year-old startup demonstrates the increasing importance of advertising in nontraditional media, according to a Wall Street Journal report.

Microsoft and Massive spokeswomen have declined comment.

In Business, Business | Headline News | Geographic Region: All, Europe

Advertising Headline News

Massive CEO Claims Gaming Ads To Reach Nearly $2B by 2010

During the keynote address delivered at the 2nd annual Advertising in Games conference in New York, Massive Inc. ceo Mitch Davis predicted that ad spending on in-game advertising will reach between a $1.6 and $1.8 billion in the U.S. by 2010, accounting for roughly 3% of total media spending, reports MEDIAWEEK. In comparison to previous estimates, Davis' claim is far larger than forecasts issued by both JupiterResearch and The Yankee Group last year.

In Business, Business | Headline News | Geographic Region: All

Advertising Events

Advertising in Games Forum East 2006

Begins: April 12, 2006

The second annual Advertising in Games Forum brings together advertising agencies, leading brands, game companies and technology companies to explore the opportunities and pitfalls of advertising in videogames. Forum attendees walk away with valuable insights they can put to use immediately to effectively integrate in-game advertising into their campaign strategies.

In Event Types: Conferences, Discussion, Seminars / Workshops, Animation, Interactive, Web / Internet, Other

Advertising Events

2006 Internet Advertising Competition (IAC) Awards

Begins: March 31, 2006

The Web Marketing Association announces the launch of its fourth annual Internet Advertising Competition (IAC) Awards. The IAC Awards is the first and only industry-based advertising award competition dedicated exclusively to online advertising. The competition website is located at www.iacaward.org and the deadline for entry is Jan. 31, 2006.

2005 Best of Show Awards were awarded in each of the online medium categories. Last year's winners include: EVB, Inc., TMX Communications, she communications (Hong Kong), Power Design, Organic, Inc., i33 Communications, and Agency.com.

In Event Types: Contests, Animation, Business / Management, Live Action, Other

Mobile Events

Impact! Mobile 2005

Begins: December 13, 2005

Impact! Mobile addresses the issues of the growing field of mobile marketing and advertising. This sector is the newest method of one on one marketing and advertising for one-on-one entertainment companies and brands. The event gather leading experts to show attendees how to deliver their message to consumers using mobile marketing with a focus on Hollywood and home entertainment industry. Learn how to develop and implement marketing campaigns using mobile applications such as SMS messages, graphics, games, contests, chat rooms, screen savers and more.

In Event Types: Conferences, Discussion, Exhibits, Seminars / Workshops, Animation, Interactive, New Media, Other

European Advertising In Games Forum

Begins: November 17, 2005

The Game Initiative announced the European Advertising In Games Forum, an event taking place at the Imperial College, Charing Cross. This event follows highly successful events in New York and San Francisco. The agenda brings together all sides of the rapidly growing advertising in games market

In Event Types: Conferences, Discussion, Exhibits, Seminars / Workshops, Animation, Interactive, New Media, Web / Internet

Advertising Headline News

IAC Wants Your Web Ads

2005 Internet Advertising Competition (IAC) AwardsWorld Wide WebMarch 2006 Deadline: January 31, 2006

In Call for Entries, Call for Entries | Headline News | Geographic Region: All, Asia

Read More about IAC Wants Your Web Ads»

Advertising ANIMATIONWorld

The Death of Animated TV Ads?

Karen Raugust looks at how digital video recorders challenge the traditional TV spot, animated and live action, but also create new advertising opportunities.

In Technology | ANIMATIONWorld

Advertising Events

Advertising In Games West

Begins: July 28, 2005

The Advertising In Games West brings together advertising agencies, leading brands, game companies and technology companies for the first time. The forum identifies and examines the opportunities and pitfalls in the use of advertising in videogames and provides a unique assessment of the driving forces that are shaping this market.

In Event Types: Conferences, Discussion, Seminars / Workshops, Animation, Interactive, Web / Internet

Advertising Events

Advertising In Games Forum

Begins: April 14, 2005

The Game Initiative will host the Advertising in Games Forum in New York City at the Metropolitan Pavilion. Advertising in Games Forum is the first event of its kind focused solely on understanding the factors surrounding the important and rapidly emerging market for placing advertising in videogames.

In Event Types: Conferences, Discussion, Seminars / Workshops, Animation, Interactive, New Media

Advertising Headline News

Longano Named CMO at Videogame Ad Network Firm Massive

Nicholas Longano, previously of Vivendi Universal Games, has been named chief marketing officer of Massive Inc., the creator of the world's first video game advertising network. As cmo, Longano will be responsible for continuing to expand Massive's dominant leadership position in the in-game advertising market by building the largest network of publishers and titles into a recognized and legitimized media solution for advertisers.

In People, People | Headline News | Geographic Region: All, Europe, North America

Advertising Headline News

Sharks Advertising Festival Awards Prizes

TBWA network agencies created the biggest impact at the 42nd Sharks Advertising Festival in Galway. Dublin Agency Cawley Nea TBWA won the Irish Grand Prix and a host of other Awards for its Today FM campaign. Its sister agency TBWA London won the Cinema Grand Prix, 3 Craft and two Gold Sharks for the Playstation 2 Mountain ad. The Festival Grand Prix was won by BBHs Getting Dressed commercial for Lynx.

In Awards, Awards | Headline News | Geographic Region: All, Europe, North America

Advertising Events

Advertising Awards for Excellence

Begins: September 22, 2004

In celebration of Advertising Week, the National Television Academy has created the first Advertising Awards for Excellence to honor outstanding achievement in advertising. The award will be presented to organizations and individuals to reward the remarkable innovation that goes into the advertising industry. The event will take place at the Museum of Natural History. All entries must have aired or been presented between Jan. 1, 2003, and Dec. 31, 2003. For more information, visit www.emmyonline.com.

In Event Types: Contests, Animation, Live Action, Television, Visual Effects

Advertising Events

The Advertising Festival 2004

Begins: September 14, 2004

The Advertising Festival is the world's only global Business 2 Business advertising event that concentrates on the use of an advert whether its television, radio, print or outdoor. The event covers the business of advertising; funding, location, who sees it and all aspects of the business of advertising. For more information, e-mail lisagale@theadvertisingfestival.com or visit www.theadvertisingfestival.com.

In Event Types: Discussion, Exhibits, Non-competitive Festivals, Seminars / Workshops, Screenings, Animation, Live Action

Anime Headline News

DreamWorks & Anime Network Team On Ghost In The Shell 2 Promotion

Go Fish Pictures, a subsidiary of DreamWorks Pictures, has selected Anime Network as the platform for its fall television advertising campaign for the highly-anticipated animated film GHOST IN THE SHELL 2: INNOCENCE. The studio's ad commitment encompasses Anime Network's 24-hour cable channel as well as the network's video-on-demand (VOD) service and will include the airing of the full 75-second trailer for the film.

In Anime, Licensing, Anime, Licensing | Headline News | Geographic Region: All

Advertising Headline News

Mindy Brown Joins SPTI Global Advertising Sales

Mindy Brown has been joined Sony Pictures Television International (SPTI) as exec director, global advertising sales, International Networks.

"Mindy has years of experience building revenue for fast growing media companies," said Jamie Weissenborn, vp, global advertising sales, International Networks, SPTI, to whom Brown reports. "She has a reputation for creating unique advertising solutions for her clients. Our global sales efforts will surely benefit from Mindy's valuable portfolio of business skills."