Impact! Mobile addresses the issues of the growing field of mobile marketing and advertising. This sector is the newest method of one on one marketing and advertising for one-on-one entertainment companies and brands. The event gather leading experts to show attendees how to deliver their message to consumers using mobile marketing with a focus on Hollywood and home entertainment industry. Learn how to develop and implement marketing campaigns using mobile applications such as SMS messages, graphics, games, contests, chat rooms, screen savers and more. The event will take place at the Universal Hilton from 9:00 am to 5:00 pm. For more information, visit www.iHollywoodForum.