GDC FOCUS ON: Game Advertising Summit is part of a series of mini conferences each dedicated to a significant sector or trend in the videogame industry. The Game Advertising Summit will gather key players from both the videogame and advertising sectors to explore the viability of the in-game advertising space.
GDC FOCUS ON: Game Advertising Summit will provide objective, realtime data and insights on the potential investment value garnered from in-game advertising campaigns. Representatives from all segments of the market who drive this new marketing medium will come together to outline the opportunities and challenges inherent to in-game advertising and investigate the best ways of executing such campaigns. The event will close with networking opportunities.
The GDC FOCUS ON: Game Advertising Summit sessions include:
* A keynote by Kevin Browne, General Manager, Xbox New Media and Franchise Development, Microsoft Corp., addressing important questions, including how to capture the opportunities in-game advertising offers while enhancing gamers' experience of the medium
* A session of analysts, including representatives from Jupiterresearch, Bear Stearns, and Parks Associates, who will look at facts and stats that affect business decisions to implement in-game advertising
* A panel of top advertising agency executives exploring the corporate inclination to use videogames as a new medium for messaging
* A developer briefing with Electronic Arts' exec producer Kudo Tsunoda
* A discussion on current experiences and expectations for the future, featuring a panel of publishers such as Midway's director of in-game ads and promotions, Sarah McIlroy, Activision's senior director of business development, Dave Anderson and THQ's director of global brand management, Dave Miller. The panel will be moderated by Simon Carless, editorial director, CMP Game Group
* A discussion to differentiate each network providers' solutions, including technical boundaries and why now is the time for in-game advertising, featuring Double Fusion board member and spokesperson, Jon Epstein, and Massive Inc. ceo, Mitch Davis
* A research perspective on the challenges and potential solutions for creating a universally accepted currency for in-game advertising, presented by Nielsen's Interactive Entertainment Vice President, Emily Della Maggiora
For more information, visit www.gdcfocuson.com and www.gdcfocuson.com/gameadvertising.
