The Game Initiative will host the Advertising in Games Forum in New York City at the Metropolitan Pavilion. Advertising in Games Forum is the first event of its kind focused solely on understanding the factors surrounding the important and rapidly emerging market for placing advertising in videogames. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.
The Forum will feature a keynote presentation by Mitch Davis, ceo of Massive Inc, the creator of one of the world's first videogame advertising networks, and contributions from Sam Huxley, cso at Bounce Interactive, Chad Stoller, director of communications solutions at the Arnell Group and Rob Lawson svp/gm at Enpocket. The conference will provide an overview of the market for advertising in games -- the numbers and market drivers; review the platforms and new technologies available; reveal the latest campaign tracking techniques for measuring ROI, compare product placement, advergaming and dynamic online campaigns and offer insights into managing the agency/game developer relationship.
More information can be found at www.AdvertisingInGames.com.
