TimeShift Summit will give attendees a chance to learn more about how digital distribution will change advertising models for TV. As the boundaries between TV, Internet and mobile platforms merge, advertisers face unprecedented challenges in trying to reach their customers. Digital technologies and an on-demand world are changing business models for how TV advertisers target, influence and compete for customers.
Some of the questions we will address include: * How will media owners, broadcasters and advertisers adapt and thrive in the face of digital technologies?* What is the impact of broadband on present and evolving business models for broadcasting and traditional advertising strategies?* How will your company benefit from new forms of digital and mobile distribution for advertising?* How can traditional media compete with instant access to news and data on the Internet and mobile phones?* What is the impact of user-generated media on corporate product content?* Which new advertising models are most successful and what new types of partnerships or alliances are forming?* What is the impact of broadband on present and evolving business models for broadcasting?
For more information, visit www.ihollywoodforum.com.
