Nickelodeon Reaches Record High Ratings
In July, Nickelodeon saw the most-watched month ever in its 21-year history. The numbers were the biggest on a total-day basis in household delivery, total viewers (persons 2+) and among kids 2-11. According to the Nielsens, Nickelodeon's 24-hour average in July was a 1.7 coverage rating/5 share/1.3 million HH (1.7 million average total viewers). During Nickelodeon's Kids Day programming, the net posted its highest-rated month among kids 2-11 since January '98 and delivered its largest kid audience ever. In addition, Nick crushed its closest competitors.