China Slashes Cartoon Imports’ Airtime
The Chinese Administration of Radio, Film and Television has instituted a new regulation cutting the airtime of imported cartoons. Starting on June 1, TV networks in China must air six Chinese toons for every four imported ones. Before the new rule two-thirds of the cartoons broadcast in China were from foreign soil and with their domestic production only reaching 6,000 minutes (roughly 272 twenty-two-minute episodes) a year there is little for Chinese programming to choose from.