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Tagged With: Adverts

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Technology Headline News

Chaos Shares V-Ray 2021 VFX and Animation Showreel

Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.

Commercials Headline News

Cap’n Crunch Gets a ‘Sweet’ 3D Makeover

Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.

Commercials Headline News

Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot

Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.

Commercials Headline News

Aardman and Catsnake Create RSPB Legacy Spot

The ‘Time Flies’ commercial uses watercolor style 2D animation to invoke feelings of nostalgia and encourage viewers to reconnect with nature; the advert’s TV and online release coincides with Remember a Charity Week.

Commercials Headline News

Hornet Animates Century 21’s 50 Years of Business

Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

Promoting Resources for Those in Need Headline News

‘Guiding Light’ PSA Raises Awareness for 211.org Community Support Network

By Dan Sarto | Tuesday, July 20, 2021 at 3:00pm

Bent Image Lab and Chel White, working with the Ad Council and United Way, produce 2D spot that highlights resources available for people in at-risk situations.

People Headline News

Framestore London Names Stephen Goalby Head of Design UK

Industry veteran will lead the design team as the studio continues its expansion; upcoming work will run from hand-drawn 2D to futuristic UI sequences across film, TV, and immersive.

Commercials Headline News

Nexus Studios Reimagines Tokyo for BBC’s Olympics 2020 Trailer

By Dan Sarto | Tuesday, July 6, 2021 at 11:13am

Leading creative studio teams with Factory Fifteen and broadcaster’s in-house agency to take viewers through a dynamic tour of street signs, shops, an arcade, and a J-Pop music video packed with athletes and sports references.

People Headline News

Scholar Names Anne Skopas New York Studio Managing Director

Executive producer joins creative collective after stints at Hornet and Buck, bringing experience in traditional animation, real-time animation, experiential media, AR, VR, and live-action production.

Business Headline News

Unlisted Adds Paris-Based WIZZ Animation Laboratory

By Dan Sarto | Friday, July 2, 2021 at 12:22pm

Melbourne and Shanghai-based creative studio brings on French company known for creating ‘new worlds which span mediums and realities’; initial project collaborations include Salvation Army campaign and ‘Farlight 84’ trailer.

Commercials Headline News

Displaying Great Ingenuity on Spotify’s ‘Today’s Top Hits’ Campaign

By Dan Sarto | Friday, July 2, 2021 at 11:01am

Ingenuity Studios delivers 65 shots in five stylized, fantastical CG worlds, each for a different starring musical act, for a new campaign highlighting the streaming music platform’s largest playlist.

Commercials Headline News

1stAveMachine Buenos Aires Scores with ESPN App Commercial

By Dan Sarto | Wednesday, June 30, 2021 at 2:26pm

Production company’s new spot for ESPN and BSSP’s ‘One App, One Tap’ campaign, featuring music by urban pop duo Domino Saints, reimagines iconic athletic moments with added touches of colorful motion graphics and animation.

Commercials Headline News

Artificial Ingredients Take a Beating in New Burger King Spot

Production house LANDIA and agency We Believers show the true power of a gang of natural ingredients against the likes of Sodium Benzoate, Monosodium Glutamate, and Polysorbate 80, in their VFX-driven commercial for the fast-food giant.

Podcasts Headline News

Podcast EP118: Steve Angel on Running Head Gear Animation For 24 Years

By Dan Sarto | Friday, June 25, 2021 at 10:20am

The Toronto studio’s co-founder and director shares how he quickly went from animator to director to starting his own award-winning company in 1997, and how he’s faced many ups and downs over the last two decades.

A Marvel-ous and Sugary Delight Headline News

Calabash Creates Mischievously Delicious ‘Loki Charms’ Spot for Marvel

By Dan Sarto | Wednesday, June 16, 2021 at 1:38pm

The long-time Lucky Charms commercial production house magically transforms Lucky the Leprechaun into something much darker in cross-promotion campaign for the new Disney+ series.

Podcasts Headline News

Podcast EP117: Stop-Motion Director Sinem Sakaoglu on Building a Career In Germany

By Dan Sarto | Wednesday, June 16, 2021 at 12:10pm

The film, commercial, and music video director shares what it was like moving from Turkey to the U.S., and finally Germany, in pursuit of a creatively fulfilling animation career.

Make a World of Difference Headline News

‘Cartoon Network Climate Champions’ Initiative Launches Across EMEA

New 18 language campaign looks to educate kids about climate change, empowering them to join a community of young people to take on small changes that can ‘Make a World of Difference.’

call for entries Headline News

Anima2021 Submissions Deadline Coming May 30

Submissions now being accepted for the 2021 Córdoba International Animation Festival, running October 6-8; held every two years since 2001, the festival promotes and celebrates the artistic and technological aspects of the art form, and is the main animation event in Argentina.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

PSAs Headline News

Animism Studios Creates Mental Health PSA During COVID-19 Shut-Down

In a move to keep their artists busy… and employed, the Vancouver-based studio produced ‘Be There for Them,’ a PSA for the Boys and Girls Club – Canada that addresses mental health and loneliness.

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