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Tagged With: Adverts

Commercials Headline News

Peak and This Thing of Ours Take ‘Toon Blast’ Characters on the Road

Animation studio uses live-action, soft-shaded frame-by-frame animation, and 3D elements to create a promo video for the popular game; animated characters Wally, Cooper, and Bruno enter the non-animated world, taking to the streets.

People Headline News

Framestore Pictures Adds Director Ivan Bird

By Dan Sarto | Tuesday, June 7, 2022 at 11:56am

Company to represent the internationally recognized filmmaker in the US and Canada; recent commercial directorial credits include the ‘zero carbon-powered’ ad for Hitachi and McDonald’s ‘Simply Timeless’ retro spot.

Fighting for Climate Change One Animation at a Time! ANIMATIONWorld

The Climate Ad Project Fights for Change with Tongue-in-Cheek Animation

Longtime social activist Harold Moss has teamed his studio, FlickerLab, with NASA climate expert Peter Kalmus and a group of volunteer artists and scientists to create funny, meaningful 2D animated shorts addressing issues like Amazon deforestation, fossil fuel pollution, and rising ocean temperatures.

Commercials Headline News

Fancy VFX Gets All Emoji-nal on FedEx Spot

By Dan Sarto | Friday, April 8, 2022 at 11:51am

Visual effects studio designs and produces a series of increasingly numerous and whimsical emojis to show how NFL star Derrick Henry’s tweeted mistyped hashtag makes a small kitchenware store’s business explode, requiring immediate ecommerce help to handle the surge.

Business Headline News

Pariah VFX and Post House Opens for Business

By Dan Sarto | Friday, March 18, 2022 at 3:01pm

Visual effects supervisors Patrick Murphy and Glyn Tebbutt, and managing director Mark Tobin launch their new Santa Monica-based business with high-profile Expedia and Gatorade campaigns.

Music Videos Headline News

Mathematic Crafts the Dystopian Auto-Racing World of Pink Noise’s ‘Sky Cry’ Music Video

By Dan Sarto | Thursday, February 17, 2022 at 4:00pm

The creative studio delivers ‘Crashtag,’ the world's first robot influencer, using a variety of 3D tools to design and build the futuristic sci-fi world of director Kim Chapiron’s new short film.

game adaptations ANIMATIONWorld

From Games to Series: How Entertainment Agency MOCEAN Helps Makes It Happen

Executive Creative Director Elaine Cantwell, EVP Strategy Allan Gungormez, and Creative Director Norn Jordan talk about the marketing campaigns for ‘Arcane’ and ‘Halo’ and the strategies that turn gamers into viewers.

Reach for the Stars Headline News

LOBO Tapped for ‘If I Had A Satellite’ Digital Spot

BYJU’S FutureSchool online platform collaborates with creative studio to create charming CG animated short to inspire budding young space explorers and promote its Code A Satellite educational program.

People Headline News

Taylor James Bolsters Creative Team with Key New Hires

Following a year of rapid growth, the studio gears up for 2022’s continued success by adding award-winning creative director Luciano Tapia, and CG leads Bill Mata and Fola Akinola.

Technology Headline News

Pixomondo Creates ‘McDonald’s Friends’ Via Virtual Production

LED Volume technology moves from otherworldly to Main Street with real-time CG digital environments that eliminate production cost overages common in on site shoots.

Commercials Headline News

Photorealistic CG Hamsters Take Center Stage in Albert Heijn Holiday Campaign

TBWA\NEBOKO tapped creative studio Ambassadors to bring human emotion to the family pet in the Dutch supermarket chain’s annual seasonal short; Harry, the hamster, feels displaced by the arrival of a new baby – not truly forgotten, he finds love and meaning.

game cinematics Headline News

Digital Extremes Drops Blur Studio’s ‘The New War’ Trailer

CG cinematic uses bold visuals, strong emotion, and intense action to preview the newest expansion of the popular ‘Warframe’ action game; release is slated for December 15.

Commercials Headline News

Nexus Studios ‘A Future Begins’ Gets Thanksgiving Kick-Off

The charming stop-motion spot, created by award-winning animator John Kelly, focuses on Chipotle’s commitment to sustainable farming and human welfare; with a soundtrack by Grammy-award winning singer Kacey Musgraves, the commercial is a patchwork quilted love letter to the restaurants’ supply chain and the people behind it.

PSAs Headline News

Nomint Creates 'Chilling' Spot for WWF’s Arctic Programme

Taking a year to produce, the emotionally and technically challenging stop-motion commercial uses nothing but ice as a visual metaphor of global warming’s devastation; advert launch coincides with the start of the global COP26 summit.

Commercials Headline News

DiMassimo Goldstein Taps Taylor James for Animated Spots

Animation-based campaign for educational subscription service Wondrium, blends various 2D styles to create whimsical spots ‘Bird’ and ‘IWonder,’ showcasing the subscription services’ variety of offerings.

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Technology Headline News

Chaos Shares V-Ray 2021 VFX and Animation Showreel

Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.

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