Alkemy X Spoofs its 'Cutting Edge' 80's Work to Celebrate 40th Anniversary
VFX house creates campaign and 3-minute anthem film that showcases its ‘sales reel’ from 1981 complete with fictional relics from the past.
Tagged With: Advertising
Post Office Studios Tapped for Hershey’s Promo Video
Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.
In 3D, CG, Commercials, Digital Media, People, Technology | ANIMATIONWorld, Headline News | Geographic Region: Asia
Ataboy Names Cameron Gray Executive Producer
The long-time studio collaborator brings extensive experience in broadcast production and post-production advertising; will focus on strategic partnerships and expanding the company’s reach across local and new global territories.
In Business, CG, Commercials, Digital Media, Jobs & Recruiting, People | ANIMATIONWorld, Headline News | Geographic Region: All
Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry
Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.
Hornet Adds Director Sarah Beth Morgan
Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.
In 2D, Business, CG, Commercials, Digital Media, Jobs & Recruiting, People, Short Films | ANIMATIONWorld, Headline News | Geographic Region: All
NOW Taps Blinkink Directorial Duo for Stop-Motion Spot
Adeena Grubb and Andy Biddle use hand-sewn set and character to create charming ‘Hmmmingbird’ TV advert for TopCashback shopping site.
In 2D, CG, Commercials, Digital Media, People, Stop-Motion | ANIMATIONWorld, Headline News | Geographic Region: All
Cinesite Welcomes New London HQ GM and VFX Supervisor Hires
Joce Capper will oversee London studio, working in tandem with her Montreal colleagues; Rebecca Manning joins visual effects team following tenure at FuseFX as digital effects supervisor & head of 2D.
In 3D, Business, CG, Films, Jobs & Recruiting, People, Television, Visual Effects | Headline News, VFXWorld | Geographic Region: Europe
Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial
Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.
In 3D, Acting, CG, Commercials, Digital Media, Films, People, Visual Effects | Headline News, VFXWorld | Geographic Region: All
Chaos Shares V-Ray 2021 VFX and Animation Showreel
Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.
In 3D, CG, Commercials, Digital Media, Films, Games, Short Films, Technology, Television, Visual Effects | Headline News, VFXWorld | Geographic Region: All
Technicolor Creative Studios Launching Global Creative Hubs
Series of interconnected co-located facilities will provide one-stop shopping for technology, talent and creativity servicing the entertainment, advertising, and brand experience industries; campuses coming soon to Soho, London, Soho, New York and Culver City, Los Angeles.
Cap’n Crunch Gets a ‘Sweet’ 3D Makeover
Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.
In 3D, Business, CG, Commercials, Digital Media, People | ANIMATIONWorld, Headline News | Geographic Region: All
Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot
Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.
In 2D, CG, Commercials, Digital Media, People | ANIMATIONWorld, Headline News | Geographic Region: All
Aardman and Catsnake Create RSPB Legacy Spot
The ‘Time Flies’ commercial uses watercolor style 2D animation to invoke feelings of nostalgia and encourage viewers to reconnect with nature; the advert’s TV and online release coincides with Remember a Charity Week.
In 2D, CG, Commercials, Digital Media, People | ANIMATIONWorld, Headline News | Geographic Region: Europe
Blinkink Signs Director Renee Zhan
Sundance-winning animator joins Soho-based studio's commercial production roster; Zhan’s films have been screened at Annecy, TIFF, Edinburgh, Encounters, and Doc Leipzig.
In 2D, Business, Commercials, Jobs & Recruiting, People, Short Films | ANIMATIONWorld, Headline News | Geographic Region: Europe
Hornet Animates Century 21’s 50 Years of Business
Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.
In 2D, CG, Commercials, Digital Media, People, Short Films | ANIMATIONWorld, Headline News | Geographic Region: All
Preymaker Adds Rob Petrie to Creative Team
Cloud-based studio hires former The Mill creative director, who brings 20 years’ experience in 3D design as a director and artist.
In 2D, 3D, Business, CG, Commercials, Jobs & Recruiting, People, Technology | ANIMATIONWorld, Headline News | Geographic Region: All
Post House Absolute Welcomes Joe Tang to VFX Team
The Flame artist joins studio after a 10-year stint at The Mill; artist’s project work includes John Lewis’ ‘Man on The Moon’ and Nike’s ‘Winner Stay.’
In 2D, 3D, Business, CG, Commercials, People, Visual Effects | Headline News, VFXWorld | Geographic Region: All
AFX Creative Adds Nicole Fina as Executive Producer
Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.
In 2D, 3D, Business, CG, Commercials, Digital Media, Jobs & Recruiting, Music Videos, People, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All
Framestore London Names Stephen Goalby Head of Design UK
Industry veteran will lead the design team as the studio continues its expansion; upcoming work will run from hand-drawn 2D to futuristic UI sequences across film, TV, and immersive.
Scholar Names Anne Skopas New York Studio Managing Director
Executive producer joins creative collective after stints at Hornet and Buck, bringing experience in traditional animation, real-time animation, experiential media, AR, VR, and live-action production.
Anima2021 Submissions Deadline Coming May 30
Submissions now being accepted for the 2021 Córdoba International Animation Festival, running October 6-8; held every two years since 2001, the festival promotes and celebrates the artistic and technological aspects of the art form, and is the main animation event in Argentina.
In 2D, 3D, Call for Entries, CG, Commercials, Digital Media, Event, Festival, Films, Short Films, Television | ANIMATIONWorld, Headline News | Geographic Region: South America
LOBO Animates ‘Draw the Line Against Malaria’ PSA
Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.
‘Soul,’ ‘Wolfwalkers’ Big Winners at 48th Annie Awards
Pixar leads evening with wins in seven categories; Bastien Dubois’ ‘Souvenir Souvenir’ wins for Best Animated Short.
In 2D, 3D, Art, Awards, CG, Digital Media, Event, Films, Games, People, Short Films, Technology, Television, Visual Effects, Voice Acting, Writing | ANIMATIONWorld, Headline News, VFXWorld | Special Events: Annie Awards | Geographic Region: All
LOBO Toys Around with New Mango Frooti Campaign
Bollywood stars Allu Arjun, Varun Dhawan, and Alia Bhatt share top billing with some animated toy-like miniatures in new series of light-hearted commercials out of &Walsh.
In 2D, 3D, CG, Commercials, Digital Media, People, Short Films, Technology | ANIMATIONWorld, Headline News | Geographic Region: Asia
Five Compelling Shorts Vie for the Annie
This year’s batch of Annie Award-nominated animated short films once again demonstrates that you’ll often find the most powerful storytelling in the smallest of packages.
In 2D, Awards, CG, Digital Media, Event, People, Short Films | ANIMATIONWorld | Special Events: Annecy | Geographic Region: All
