Premiering December 2 on the Strawberry Shortcake YouTube channel, humorous shorts star Strawberry Shortcake dolls in stop-motion animation.
The BtB shorts will take a humorous look at today’s lifestyle and pop culture trends, featuring toys from the Strawberry Shortcake universe shot using stop-motion animation. Produced by crowd-sourced production company Tongal, the 1- to 2-minute shorts cover topics such as “taking selfies,” “being a hipster,” “gluten-free” and “hashtag life”—each capped with a good-humored, uniquely Strawberry Shortcake message, such as the importance of being yourself or enjoying each moment.
“We’re excited for fans to view Strawberry Shortcake through a new lens, with these witty, contemporary short videos,” says Leigh Anne Brodsky, Managing Director of Peanuts Worldwide and Iconix Brand Group’s Entertainment Division. “The Strawberry Shorts program aims to boost Strawberry Shortcake’s presence on YouTube and to engage fans of all ages who are already creating terrific user-generated content. Strawberry’s personality is as lively and warm-hearted as ever, while she’s also 100% of the moment and relevant to today’s audience.”
Seasons 1 and 2 of Strawberry Shortcake: Beyond the Box will each consist of four episodes that will premiere weekly. Additional plans for upcoming seasons include fan sweepstakes, special endings and more.
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
