Watch it from ‘cover’ to ‘cover’… in partnership with Le Truc, The Condé Nast Creative Marketing Team, and Human, the promotional project celebrates the publication’s 100th anniversary.
ROOF Studio has partnered with Le Truc, The Condé Nast Creative Marketing Team, and Human to create a one-minute animated short, Everything, Covered: 100 Years of The New Yorker, celebrating the 100th anniversary of The New Yorker, as part of a broader promotional campaign. You can watch the innovative film below.
“It was a surreal honor to work on this project,” says Guto Terni, ROOF Studio co-founder and director. “We’re talking about 100 years of a weekly magazine that hasn’t just reported on history — it has helped shape it. Each cover is a time capsule, and watching them in a sequence is like watching history unfold — with art as the lens.”
The animations were inspired by a poetic script by The New Yorker and Le Truc, anchored around a “One Hundred Years of…” mnemonic.
“The script isn't a single linear story, but a series of reflections on the world from a human lens that make you pause and think, laugh and cry,” added Terni. “In visually translating these reflections, we chose covers that could echo the tone of each line, adding extra layers of emotion and symbolic stimulus for the viewer.”
ROOF sorted through over 5,000 New Yorker covers to create the project, forgoing traditional storyboarding techniques.
“We had a blast exploring unique ways of pairing the ‘anchor’ covers with the various beats and themes expressed in the script,” explained Terni. “With each visual we chose, the emotional match had to be there — and connect to the core of what The New Yorker is.”
ROOF built an internal search tool that tagged each cover with deep metadata — theme, color palette, composition, keywords, and historical context. This system enabled the team to organize its findings and match each script beat with the most resonant image.
“Creating each chapter of this film was a journey in and of itself and marrying it all together with fluidity and emotional impact was a creatively rewarding process,” concluded Terni. “The key was staying true to the editorial voice of The New Yorker. It’s a magazine that looks at the world closely, with wit and honesty.”
Beyond the script, the animations interplay with an arrangement of “Rhapsody in Blue,” produced by Human.
Check out Everything, Covered: 100 Years of The New Yorker now:
Source: ROOF Studio
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
