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Matthew Thunell Joins 9iFX as VP Business Development & Strategy / EP

Exec’s 20-year career began at Lucasfilm/ILM; has worked on a diverse range of projects, from ‘Star Wars’ to campaigns and collaborations with Ferrari, Lady Gaga, and the U.S. Department of Defense.

9iFX, a woman-owned creative studio known for its work in advanced visualization and storytelling, has hired Matthew Thunell as VP of Business Development & Strategy/Executive Producer.

Thunell brings a blend of entertainment, defense, and aerospace expertise to the company. His 20-year career began at Lucasfilm/ILM; he has worked on a diverse range of projects, from Star Wars to campaigns and collaborations with Ferrari, Lady Gaga, and the U.S. Department of Defense. At Zoic Labs, Thunell worked in data visualization and XR projects with Air Force Research Lab, the National Reconnaissance Office, and the National Geospatial-Intelligence Agency.

“We were looking for someone who could speak the language of both VFX and defense, which is no easy feat,” said Tracey Miller, 9iFX co-founder. “From the moment we started talking, it was clear that Matthew wasn’t just qualified – he was the perfect fit for the next phase of 9iFX. Our conversations were more like strategy sessions, and it became obvious that his vision aligned perfectly with ours. We can’t wait to see where we’ll go with Matt on board.”

“I’ve always been drawn to the alchemy of storytelling and technology, and when I spoke with Tracey, I immediately felt that same passion and commitment to innovation at 9iFX,” said Thunell. “It wasn’t just about the projects we’d be working on; it was about the Portland culture, the mission, and the chance to help shape the next chapter of this incredible studio. We’re already thinking big and laying the foundation for exciting new things.”

Source: 9iFX

L'Wren Alexa's picture

Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.