The Entertainment Technology Center at University of Southern California (USC-ETC) is hosting "Other Digital Stuff: Expanding the In-theatre Experience," which will examine new forms of content enabled by digital cinema technologies, including pre-show ads and entertainment, realtime sports and music and 3D trailers and lobby displays. It will feature demonstrations of the latest innovations; discussions about technology and bottom-line issues; and a digital cinema overview. It will also look at how to devise alternative content that appeals to audiences. "Other Digital Stuff" is free for qualified industry members and will take place from 9:00 am - 3:00 pm at ETC-USC's Digital Cinema Lab theater.
"Other Digital Stuff" is designed for creators and distributors of content for new in-theatre platforms; exhibitors seeking to build revenues and negotiate new technologies and business issues; and marketers and advertisers who want to maximize the big screen's storytelling power and its ability to target specific audiences.
For more information, visit www.etcenter.org.
