Lionsgate & HABBO Go Viral to Decide Fate of Animated Feature
Lionsgate (HAPPILY N'EVER AFTER) goes viral this month in a partnership with HABBO to determine the fate of a HABBO animated release. Utilizing this interactive technology, Lionsgate will tap directly into HABBO's extensive online community of teens for feedback. Starting Jan. 15, "Habbos" will be able to view 10 very different animated shorts based on the Habbo World, which will be posted on Habbo.com and local Habbo sites around the world and voted on by the millions of registered users of these sites.