Tagged With: Nickelodeon

Nickelodeon has signed a deal with Italian broadcaster Radio Televisione Italiana (RAI) to produce the first localized foreign-language version of Blues Clues. The show will premiere on the RAI UNO network in the second quarter of 1999. In Italy, RAI will localize the series by using the same blue-screen technology used on the original production to insert an Italian, live-action host into the existing computer animation. Nickelodeon plans to make similar sales to other countries, as this production concept was designed into the show from its inception.

NICKELODEON plans to launch a 24-hour version of its network in Russia, per a recently-signed agreement with Metromedia International Group. Programming will consist of Russian-language dubbed U.S. shows such as "Rugrats." This will be Nickelodeon's sixth territory-specific network, following existing channels in Australia, Latin America, the Nordic countries, Turkey and the U.K.