Sideshow Motion Design Livens Up Olympic NBC Coke Ads
Sideshow Motion Design has created 81 20-second promotional spots for NBC and Coca Cola to highlight the Summer Olympic Games. The ads utilize still photos of over 40 athletes in a moving fashion evocative of gold photo albums. Jie Shen designed and directed the commercials. "Our client, NBC, saw the importance of collaborating with Coke and wanted to do something with still photography and bring it life with an emotional wallop," said Sideshow president Scott Mantel. "This campaign shows Jies talents off beautifully.