MAXON Announces Partnership with Side Effects Software

Friedrichsdorf, Germany -- 3D technology developer MAXON announced its intention to partner with Side Effects Software, a leader in 3D animation and visual effects software, to develop a plug-in which gives CINEMA 4D users access to the Houdini Engine. The Houdini Engine was introduced in 2013 on SideFX Labs and is designed to allow Houdini’s procedural technology to work inside other digital content creation applications. This bridge between the two applications offers CINEMA 4D artists direct access to Houdini Digital Assets with an integrated procedural workflow that does not require baked-out data.

“Creating a bridge to Houdini Digital Assets for CINEMA 4D artists underscores MAXON’s commitment to provide our customers with an efficient pipeline to other digital content creation tools,” said Harald Egel, co-founder and CEO, MAXON Computer GmbH. “Integrating Houdini’s procedural workflow and VFX tools inside CINEMA 4D will offer our users a streamlined experience to collaborate with Houdini artists and create inspiring content.”

“We are very excited to partner with MAXON to bring the Houdini Engine to CINEMA 4D artists,” said Kim Davidson, co-founder, President and CEO, Side Effects Software. “These artists can now use Houdini Digital Assets inside CINEMA 4D making it easier to add the flexibility and power of Houdini’s procedural tools to their existing creative process.”

Throughout FMX 2014, the leading European conference on animation, effects, games and transmedia taking place in Stuttgart, April 22 – 25, Oliver Meiseberg, product manager at MAXON Computer, will be available to meet with members of the press to provide additional details on the planned integration between MAXON and Side Effects.

The CINEMA 4D plug-in for the Houdini Engine is slated for release before the end of the year.

Source: MAXON