The collaborative and immersive world boasts multiple IPs and creative partnership, including Squeeze Productions’ animated comedy brand ‘Cracké.’
Epic Storyworlds is set to launch Fracterra, a collaborative and immersive world on Roblox, which will bring multiple IPs and partners together to a single interactive experience. The first-of-its-kind initiative will offer a futuristic virtual city where visitors can explore, interact, and discover new worlds spanning youth IPs, toy brands, cultural experiences, and the work of independent producers.
Epic Storyworlds will team with Squeeze Productions to bring its animated comedy Cracké into Fracterra. Epic Storyworlds will also launch a virtual concert on Fracterra featuring the hit novelty song franchise Gummy Bear.
“With 90 million daily users, Roblox provides a unique sandbox for global studios to showcase original content for kids,” said Steve Couture, CEO of Epic Storyworlds. “By pooling efforts, Fracterra is an extraordinary opportunity for creators to connect with their audience in a cost-effective way. We’re proud to bring this unique vision to life and export our cultural brands – and we’re especially delighted to have Squeeze Production’s lovable Cracké on board for this journey.”
Additionally, Epic Story Media (ESM) is on the platform with two integrations: Bubble's Hotel and Slugterra Battle Arena. ESM’s recently announced project Guiby the Super Baby, an adaptation of the beloved comic book series, will feature via a game integration ahead of the series’ release.
Source: Epic Storyworlds
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
