Aardman Animations has joined forces with YouTube to launch another Aardman branded channel, Aardman's Darkside. The channel will offer a selection of some of the company's more surreal comedies and shorts including REX THE RUNT, THE ADVENTURES OF JEFFREY, A TOWN CALLED PANIC and ANGRY KID.
This deal follows the launch of Aardman's first YouTube branded channel earlier this month. The Aardman Channel www.youtube.com/aardman offers world-class animation from the multi Oscar-winning studio, including family favorites WALLACE AND GROMIT: CRACKING CONTRAPTIONS, CREATURE COMFORTS and MORPH.
These two new channels expand the reach of Aardman's roster of animated properties on new digital media platforms, with programming already available on iTunes, Hulu, Joost, Atom Films and a number of online and mobile platforms in the U.K. and internationally.
Patrick Walker, YouTube's Director of Video Partnerships for Europe, Middle East and Africa, added: "We are proud to see one of the largest independent animation studios embracing the YouTube platform and using our powerful VideoID technology to protect its content. Aardman brought to life some of the most memorable characters in the history of animation, and now YouTube users can enjoy Aardman's videos again and again. The community tools on YouTube will also give Aardman valuable feedback from around the world, helping them determine what to upload next based on user demand."
