The year-long campaign, which aims to show how songs can help families through real moments, focuses on potty training, bedtime, and mealtime.
Moonbug Entertianment has announced the launch of the year-long “CoComelon Can Help” campaign, which aims to show how songs can help families through real moments. The project focuses on the three biggest challenges parents of little ones face: potty training, bedtime, and mealtime.
The campaign’s first ad spot highlights how parents can use CoComelon songs to navigate routines with their children. Check it out now:
The company has formed the Melon Squad, a community of American changemakers, to support caregivers and champion well-being in their communities. Participating partners include Hot Mess Express, Children’s Hospital Los Angeles, FIT4MOM, Mochas & Minis, Perkins, and Huddle House.
Also launching is CoCo-fessions, a new parent series where creators like MomChats and DadChats share their takes on parenting today. Participators can dial 1-844-TOTLINE for real song support from CoComelon—because parenting was never meant to be a solo act.
A curated collection of CoComelon content covering everything from potty training to picky eating will launch on YouTube, Pinterest, Babylist, and others.
Source: Moonbug Entertainment