Brand ManageCamp 2004 is the premier conference for brand management professionals. Speakers include: Doug Hall, bestselling author of MEANINGFUL MARKETING AND JUMPSTART YOUR BUSINESS BRAIN; Seth Godin, bestselling author of PURPLE COW and PERMISSION MARKETING as well as his new book for 2004 entitled FREE PRIZE INSIDE; Kevin Carroll, "Katalyst" for Nike who will share his new topic entitled MAXIMIZING CREATIVE GENIUS; Mary Lou Quinlan:, bestselling author of JUST ASK A WOMAN: CRACKING THE CODE OF WHAT WOMEN WANT AND HOW THEY BUY; Tony Schwartz, bestselling author of THE POWER OF FULL ENGAGEMENT; Joyce Wycoff, co-founder of The Innovation Network and bestselling author of MINDMAPPING; Phil Lempert: The "Supermarket Guru" and NBC TODAY Show food trends editor will debut his top trends to watch for 2005; Julie Anixter; contributing author to BEYOND BRANDING and strategic director of Lipson, Alport, Glass & Associates; Marty Neumeier; pioneer in the field of Collaborative Brand Integration and author of THE BRAND GAP; Lindsay Zaltman; gm of Olson Zaltman Associates and expert on Metaphor Elicitation Consumer Research techniques; and Roger Blackwell; founding father of Consumer Behavior will help you put theory into practice with his topic entitled "Why Consumers Buy and How to Get Them to Buy More From You.
