Web's 7th Portal Rides At Amusement Parks
Paramount Parks and Stan Lee Media, Inc., in association with Blur Studio, have teamed up to create "Stan Lee's 7th Portal 3D Simulation Experience." This deal marks the first time an Internet property has been turned into a location-based entertainment experience. The project is scheduled to debut at all U.S.-based Paramount Parks in spring 2001. Under the pact, Paramount will sell branded merchandise and provide links between its own Web sites and those of Stan Lee Media. The attraction will also be distributed to a worldwide network of simulation theaters by Iwerks Entertainment.