Initial plans call for a feature, based on the trading card game franchise, with series and other content to be developed as the universe expands.
Legendary Entertainment and Hasbro Entertainment have partnered to create a live-action feature film and television universe based on Hasbro’s Magic: The Gathering trading card game franchise. Initial plans call for a feature film to lead the charge, with television series and other content to be developed as well as the universe expands.
“We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than Magic: The Gathering,” said Mary Parent, Legendary’s Chairman of Worldwide Production. “Alongside the fantastic Hasbro team, we look forward to creating a multimedia universe that thrills longstanding fans and creates a broad wave of new ones.”
“This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward,” added Zev Foreman, Hasbro Entertainment’s Head of Film. “Magic: The Gathering has inspired decades of epic world-building and creative storytelling. It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new Magic: The Gathering universe.”
The development of Magic is part of Hasbro Entertainment’s ongoing strategy to elevate storytelling and produce films based on their most iconic brands. Beyond Magic, Hasbro Entertainment recently announced deals with Sony’s TriStar Pictures and Sony Pictures Television to re-imagine Clue across film and television; a deal with Margot Robbie’s LuckyChap and Lionsgate to produce a film based on Monopoly; and a deal with The CW to produce game shows based on Trivial Pursuit and Scrabble, which premiered this past fall.
A Magic: The Gathering animated series from showrunner Terry Matalas is now in production at Netflix.
Source: Legendary Entertainment
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
