TOPIX/Mad Dog Bites Termites For Alka-Seltzer Ad
TOPIX/Mad Dog has just finished a new Alka-Seltzer ad for the Mexican market. Combining live-action and 3D animation, the 20-second spot, "Termita," features a hungry termite, who cures his upset stomach with Alka-Seltzer. TOPIX/Mad Dogs animation director Richard Rosenman said, "Our priorities were to illustrate the termite eating wood, plastic, becoming ill, and, of course, being cured by a dose of Alka-Seltzer.