Dora The Explorer Debut Sets Nick Ratings Record
Nickelodeons newest series DORA THE EXPLORER debuted as the highest rated show in Nick Jr. history. The Monday, August 14 11 am airing scored an 11.22/43 rating/share (1.3 million viewers) among kids 2-5 years old. To top its own success the second airing of DORA at 11:30 am scored a 12.85/48 rating/share (1.5 million viewers) among kids 2-5 years old. The new series beat out the September 9, 1996 premiere of BLUES CLUES, which scored a 10.68/48 rating/share among the same demographic.