Sony formalizes Family Entertainment Group
Sony Pictures Entertainmenthas formalized the name of its newest business unit, Sony Pictures FamilyEntertainment Group (SPFE), and appointed Gary Hirsch as senior vicepresident and general manager of the division. Reporting to SanderSchwartz, president of the relatively new division, Hirsch will oversee newbusiness development opportunities for the division and its day-to-dayoperations, including business affairs, human resources, studio operations,production and marketing. Hirsch comes to Sony's SPFE from Columbia