Disney's Toysmart Newest Site To Go Offline
On Monday, May 22, 2000, The Walt Disney Co. announced that its majority-owned Toysmart.com has gone off-line. Disney purchased 60% of the e-commerce site for educational toys in August for an estimated US$50 million. Disney execs, which made up 3/5s of the board, decided to shut down operations after a new round of financing was denied. One hundred-ten of the remaining employees were laid off. In April, 205,000 Web surfers visited the site compared to 1.3 million for Toysrus.com and 1 million for EToys said Media Metrix.