People Like Dinosaurs
WALKING WITH DINOSAURS rules cable. The original U.S. broadcast on April 16, 2000 drew nearly 10.7 million people. The show was seen as a three-hour special on the Discovery Channel instead of a six-night mini-series as it was originally shown on the BBC. The large audience made it the most-watched non-sports event on cable TV during the 1999-2000 season with a rating of 8.0. Based on Discovery Channel numbers, approximately 40 million viewers saw some part of the special during its back-to-back Sunday telecasts at 7 pm and 10 pm.