Silicon Graphics changes name to SGI
Silicon Graphics, Inc., the 17-year-old high-tech company known forbreakthrough graphics in movies such as JURASSIC PARK, is changing its nameto SGI. The change is part of a major branding shift, which also includes anew logo, national advertising and consolidation of hundreds of separateproduct brands. SGI decided to change its name after a branding consultantfound that while the company's products were perceived as innovative andvisionary, the company was viewed as a niche-oriented, high-performance 3D