Twentieth Century Fox Home Entertainment, Spot411 and The Cimarron Group announced today an exclusive partnership to launch FoxPop, coinciding with the Blu-ray Disc and DVD release of Night at the Museum: Battle of the Smithsonian on December 1.
Press Release from 20th Century Fox Home Entertainment
LOS ANGELES, CA – November 10, 2009 – Twentieth Century Fox Home Entertainment, Spot411 and The Cimarron Group announced today an exclusive partnership to launch FoxPop, coinciding with the Blu-ray Disc and DVD release of Night at the Museum: Battle of the Smithsonian on December 1. FoxPop is a home entertainment first, enabling viewers to use their iPhone or computer to create a personalized, social and interactive entertainment experience while watching Twentieth Century Fox Home Entertainment’s Night at the Museum: Battle of the Smithsonian Blu-ray Disc or DVD.
FoxPop is a downloadable iPhone and computer application that “listens” and syncs in seconds to an exact moment in a movie, using real-time audio recognition technology. As events pass in the timeline of the film, facts and trivia automatically “pop up” on the iPhone or computer, offering viewers new information each time they watch a movie. Whether it’s an actor on the screen, an exotic location, or a catchy song, FoxPop instantly provides everything viewers want to know about the scene.
Additional application features include the ability for fans to share and chat with friends while watching a film via social networks such as Facebook and Twitter. A collapsible dashboard - the “Now Playing” feature - provides people with a large space to see information about the characters, places and trivia related to the film.
“FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible,” said Mary Daily, EVP North America Marketing of Twentieth Century Fox Home Entertainment. “By providing interesting movie-related information and the ability to engage with fellow Night at the Museum: Battle of the Smithsonian audiences, the application creates a powerful new connection between the movie and its viewers.”
“Twentieth Century Fox Home Entertainment and Spot411 share the goal to enhance the home entertainment experience and connect like-minded fans,” said Ajay Shah, CEO and co-founder, Spot411. “FoxPop is the next step in the evolution of the home entertainment experience, intuitively providing immediate access to movie and TV-related information and content.”
The Interactive Division of The Cimarron Group introduced Spot411 to Fox Home Entertainment and has been engaged to develop creative content for other upcoming FoxPop titles including 500 Days of Summer and Jennifer’s Body
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
Press materials available at www.foxpressroom.com
Follow Twentieth Century Fox Home Entertainment at Twitter@FoxHomeEnt
About Spot411
Based in Orange, CA and co-founded by Ajay Shah and Randy Shiozaki, Spot411 is an interactive entertainment company which focuses on enhancing the home entertainment viewing experience for consumers and delivering the most advanced platform for developing new home entertainment-based revenue streams through real time audio synchronization technology for content creators and studios. Spot411’s application provides the first personalized, interactive home entertainment experience which can be accessed via a laptop or iPhone and provides instantaneous access to information related to a movie or television program, ensuring viewers never view home entertainment the same way again.
Spot411 incorporates proprietary real time audio synchronization software which is linked to a comprehensive library of audio files from movies and television shows. To learn more, please visit www.Spot411.com.
