Trollbäck Helps Promote Low-Carbon Economy

Trollbäck + Company helps We Mean Business to promote low-carbon economy with two new spots.

We Mean Business (partnering with the World Bank) is a coalition of organizations and companies focused on a low-carbon economy. They needed an easy way to communicate the problem and the solution for permanent carbon pricing change.

Trollbäck + Company's solution was to create a minimal graphic language system built on color and iconography. This allowed them to tell a sophisticated yet understandable story about the complexities of carbon pricing.

Trollbäck + Company is also in the process of creating five :30 animated pieces for the We Mean Business website, which will profile the various companies, such as IKEA, Apple and others that are taking steps towards carbon pricing.

Source: Trollbäck + Company

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.