Subscribers will receive a monthly mystery shipment with bespoke apparel, collectible items, and paraphernalia featuring cartoon characters designed by studio artists, as well as a code to unlock private cartoon viewing.
Titmouse unveiled Churp, a new subscription club that delivers curated merch and exclusive cartoons directly to fans, during its recent SXSW anniversary panel.
Each month, Churp subscribers will receive a mystery shipment with bespoke apparel, collectible items, and paraphernalia featuring cartoon characters designed by Titmouse artists. Each box also includes a secret code that unlocks access to a private website, where cartoons created exclusively for Churp can be viewed.
“I love to wear cartoons on my body and also wear them inside my brain, and Churp is a way to get both at the same time,” said Chris Prynoski, founder and president of Titmouse, “It’s like Sanrio for stoners.”
Mark Brooks, a longtime Titmouse artist and director, will serve as Churp’s president and creative lead. Describing his vision for the project, Brooks said, “My lifelong experience in underground bands and cartoons has led to the following philosophy for Churp: if it’s too fucked up for anyone else, then we’re definitely making it.”
At launch, the platform will debut new, creator-driven cartoons, including:
- Bruddies - A bloodbath action-comedy about two best friends, created by Ben Falcone (Tammy, God’s Favorite Idiot), Chris Henchy (The Other Guys, Step Brothers), and Steve Mallory (Thunder Force, Superintelligence), and produced by Melissa McCarthy (The LIttle Mermaid, Bridesmaids), featuring an all-star voice cast including McCarthy, Brooke Shields (Suddenly Susan, Mother of the Bride), Elizabeth Banks (The Hunger Games, Skincare), Joel McHale (Community, Animal Control), Octavia Spencer (Hidden Figures, Truth Be Told), and George Takei (Star Trek, Gremlins: Secrets of the Mogwai).
- The Mitch Owl Show - A bright-eyed Hollywood hopeful learns the horror of working directly for an A-list celebrity; created by Tommy Blacha (Metalocalypse, Da Ali G Show).
- A Million Dollar Idea - The story of the world’s biggest entrepreneur, who happens to live in his car; created by former Vox and Slate Magazine producer and Sam L. Kim (The Colbert Report).
- How Can It Be A Do? - A parody of early 2000s industrial cable network documentary series.
Churp embraces an intentionally raw, analog-inspired production style, favoring quality and creativity over quantity. Titmouse plans to collaborate with additional talent and brands that reflect the studio's signature absurdist tone, building a network of creators and partners who share its offbeat sensibility.
Churp is set to drop later this year. Fans eager to be the first in line can sign up for notifications.
Source: Titmouse
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
