Next chapter in famed James Bond franchise to be specially formatted for IMAX; first film in the iconic franchise’s 50-year history to be released in IMAX.
Los Angeles, CA – IMAX Corporation, Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment announced that the long-awaited next chapter in the famed James Bond franchise, SKYFALL, will be released in IMAX theatres across North America on November 8, 2012, one day ahead of its wide release on November 9. This is the first IMAX installment of the iconic Bond film franchise.
The IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film. This aspect ratio, which is optimized to take advantage of the IMAX screen, will allow audiences to see more of the image and result in a full panorama of the action – further immersing them into the vast scale and scope of the film.
Commenting on the announcement, Rory Bruer, president of Worldwide Distribution for Sony Pictures said, “We think IMAX audiences are in for a special treat – we think the larger aspect ratio takes great advantage of the IMAX format. But what’s most exciting is that our filmmakers are making a movie that delivers everything James Bond fans could ask for.”
"We're excited that fans of both James Bond and IMAX will be able to preview this film one day early," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Through the use of the expanded aspect ratio, director Sam Mendes’ vision is bringing the iconic 007 character to life as never before, providing audiences everywhere an up-close, you-are-there experience that can’t be missed."
The IMAX release of SKYFALL will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Source: IMAX Corporation
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
