ION Media Networks announced that it will undertake innovative advertising and media initiatives for its qubo and ION Life digital networks aimed at improving children's health and reducing the rates of childhood obesity in the U.S.
Children's entertainment partnership qubo has made a commitment not to air national advertising that features unhealthy food and beverage choices. Furthermore, qubo will work with its advertising and marketing partners to promote the importance of healthy eating and active lifestyles, and will create storylines in selected episodes of new original content addressing good eating habits and physical activity.
"We can't think of a more important goal than to help kids and families learn about how to lead healthier and stronger lives," said Rick Rodriguez, President and General Manager, qubo. "Educating families about these subjects is an important element of the qubo mission and we are excited to work with our production, marketing and advertising partners to highlight these important issues on our many different content platforms."
ION Media Networks has long demonstrated leadership on children's health and fitness, including participation in the Task Force on Media and Childhood Obesity, a government and industry initiative created to examine the impact of the media on childhood obesity rates and to collaborate on voluntary recommendations addressing the alarming rise in the number of obese children.
