As manager for visual effects software provider’s reseller program, Boyd is charged with overseeing sales, operations and support for resellers of video software products and third-party plugins.
“Resellers are critical partners for us at GenArts,” explained George Naspo, VP of Sales. “Chris Boyd’s appointment to Channel Sales Manager is part of our ongoing efforts help some of our most valuable customers grow their businesses.”
Chris Boyd has been a member of the GenArts sales team since 2012. “I’m thrilled to be responsible for overseeing the reseller program at GenArts,” said Boyd. “This is an amazing opportunity and I’m looking forward to working closely with our partners to help them enhance their offers and increase their sales of GenArts Sapphire plug-in suite.”
Boyd will divide his attention between supporting existing resellers and on-boarding new partners into GenArts’ channel program. Boyd will also be available at the GenArts booth (#SL5709) at the National Association of Broadcasters (NAB) event April 18 - April 21 in Las Vegas, NV.
Prior to joining GenArts, Boyd held sales roles at Comcast and CBS Radio. He holds a Bachelor of Arts in Business and Corporate Communications from Northeastern University.
Source: GenArts, Inc.
