Two new Optus spots on air this month, SHOWSTOPPER and MOI, feature the same irrepressible ensemble of animated characters -- the Raccooni Brothers, Elephant and Ostrich -- again directed by Filmgraphic's Phil Meatchem and animated by Fuel.
In SHOWSTOPPER, the crafty critters conspire to eliminate time -- by stealing the hands off wrist watches and disabling digital clocks -- all to promote Optus' new "Timeless Mobile Plans." No clock is safe from the gang, and like the formidable King Kong atop a skyscraper, the ending has Elephant triumphantly celebrating his sabotage of the town-hall clock.
"The film comparison is more than coincidental," Fuel's creative director Dave Morley points out. "The spot is intended to have some fun cinematic appeal to communicate the broad-based appeal of the Optus brand."
Credits:
Agency: M&C SaatchiCreative Director: Ben WelshGroup Head: Paul CarpenterCopywriter: Mitch AllisonArt Director: Susan DearnProducer: Jenny Lee-Archer
Production Company: FilmgraphicsDirector: Phil MeatchemProducer: Jo Jordan
VFX: FuelFuel Creative Director: Dave MorleyVFX supervisor: Anders ThonellVFX producer: Anne Miles
