Atari Inc. has announced that it has shipped 2.5 million units of its highly anticipated DRIV3R to retails outlets worldwide. Since DRIV3R hit store shelves on June 21, 2004 in the U.S. and June 22 in Europe and Australia, consumer demand has been extremely strong.
"Our worldwide shipment is right in line with our plan for DRIV3R," said Bruno Bonnell, chairman/ceo of Atari. "The global DRIVER fan base is as robust and passionate as ever, as indicated by retail reaction in the U.S., the U.K., Germany, France and other key territories."
At Electronics Boutique Holdings Corp., one of the largest specialty retailers for videogames in the U.S., Debbie Mola, divisional vp of merchandising, said, "With just three days of sales, DRIV3R is certain to be one of our top three sellers for the month of June. We had high expectations for the title and it is meeting them."
DRIV3R for the PlayStation 2 and the Xbox is available with an estimated retail price in North America of $49.95 and an ESRB rating of 'M' for Mature. For more information on DRIV3R, visit www.DRIV3R.com.
New York-based Atari Inc. develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Ent. SA, the largest interactive games publisher in Europe. For more information, visit www.atari.com.
Rick DeMott
Animation World Network
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