Category: Visual Effects

Elevating its position as a leading 3D animation company, Hornet Inc. recently completed ANGELS, an advertising campaign for the new BMW X5 and Fallon Worldwide. The package includes TV, print, interactive, merchandising and point-of-sale elements for BMW.

Gregory Butler from Weta, a CG supervisor on THE LORD OF THE RINGS films, has been added as a morning keynote speaker to The Pipeline 2003, the U.K. event devoted to digital artists and animators, sponsored by Techimage, to be held at the Institute of Contemporary Arts in London on Nov. 20, 2003.

The simultaneous release of Warner Bros.' THE MATRIX REVOLUTIONS on Nov. 5, 2003 in 35mm and IMAX/15/70 represents a first for a live-action Hollywood film and the prestigious large format corporation, which is attempting to increase both its commercial appeal and profitability as a result of its aggressive repurposing strategy.

Ang Lees controversial, angst-ridden adaptation of the popular Marvel comic, HULK, premieres Oct. 28, 2003 on DVD (Universal Home Entertainment, $26.98). The complex, tragic story aside (the scientific sins of the father are truly visited on the son), theres the more intriguing issue of Industrial Light & Magics CG work on the Hulk to reconsider. No matter what your views on the aesthetic choices, the technical advances in character animation make the Hulk a marvel to watch.

Tom Atkin has decided to step aside as founding exec director of the Visual Effects Society (VES) at the end of his current contract on July 31, 2004. Atkin said he is returning to his entrepreneurial roots. He founded VES in 1993 and helped guide its growth to its current 900 global members, nine festivals worldwide and an annual awards show. The VES will begin the search for a successor. "I have been so honored to be a part of the Visual Effects Society for the past 10 years," Atkin said. "My passion for this organization is equivalent to the child I never had.