Turtles May Win The Advertising Race For FOX BOX
The strategy for FOX BOX during the busy network upfront ad selling season is to make customized presentations for clients and advertising agencies instead of doing a mass meeting according to Daniel Barnathan, EVP of sales, marketing and promotion. AWN caught up with the marketing veteran in Los Angeles. Based in the FOX BOX/4Kids headquarters in New York City, Barnathan will be on the road through May, selling space for the programming block his company airs on the Fox TV network on Saturday mornings in the U.S.