Toys'R'Us and Nickelodeon On-line Form E-commerce Alliance
Nickelodeon and Toys'R'Us have announced an agreement to create a new Nickelodeon boutique channel on Toysrus.com to launch by fall of 2000. As part of the deal, the two companies will co-develop a Nickelodeon channel that will offer a wide variety of Nickelodeon licensed products, links between the sites, customized content and cross promotions. Moreover, Toysrus.com will acquire the inventory of Nick On-lines now defunct on-line toy store, Red Rocket. Terms were not disclosed.