Avid Acquires 3D Software Company Motion Factory
Avid Technology, Inc. has announced the acquisition of Fremont, California-based Motion Factory, Inc., an applications company specializing in interactive 3D software for character-driven games and the Web. Along with the deal, Avid named Motion Factorys former president and CEO, David Pritchard, as the new general manager of Softimage Co., Avids graphics and effects arm.