Rugrats: Burger King's Thanksgiving Whopper
Burger King, a leading hamburger chain, has decided to back RUGRATS IN
PARIS with a licensing campaign to coincide with the film's Thanksgiving
release. Burger joint cross promotion of films released in the holiday
season means big money for both parties. Burger King opted to work out a
deal with the Nickelodeon/Paramount sequel to RUGRATS: THE MOVIE, which it
backed in 1998, instead of DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS,
starring Jim Carrey. Insiders say Burger King may drop US$20 million into