Renegade Chicken
Burbank, California-based RENEGADE ANIMATION has animated a three-spot McDonald's campaign, "My Hero," "Napkin," and "One," which will air in Singapore. The three commercials introduce Fast Fry and Steam Marinate, two muscle-packed superheros who protect the universe from...dried-out fried chicken. The spots, which combine animation with live-action, were created by Leo Burnett (Chicago) to introduce the new Chicken McCrispy sandwich being tested in the Singapore market.