Covering 423 episodes from the legacy IP, the extension also includes a L&M deal with Navneet, an extensive marketing campaign, and a mobile app.
French studio Xilam Animation has renewed its deal with Sony Pictures Networks India (SPNI) for the comedy franchise Oggy and the Cockroaches. Under the partnership extension, SPNI has renewed its agreement for all seasons of the series for its kids’ channel Sony YAY!; the brand’s feature film, Oggy and the Cockroaches: The Movie; and the recently rebooted series version Oggy and the Cockroaches: Next Generation. The partnership covers a total of 423 episodes.
“Oggy and the Cockroaches is one of our most beloved global brands, and we’ve seen families across India welcoming Oggy and his friends into their hearts and homes through our wide-ranging collaboration with SPNI,” said Marc du Pontavice, CEO and Founder at Xilam Animation. “We’re looking forward to continuing to serve the rapidly growing demand for the brand by bringing the first Oggy merchandise range to the region, giving local fans the chance to extend their experience with the brand as we continue to deepen our footprint in the region and drive forward the success of our partnership with Sony for the long-term.”
Sony YAY! is the master licensee for merchandising rights for the franchise in India, and has inked its first deal with Navneet for a collection of stationery products, including notebooks & drawing books; stationery sets; art kits; and writing pads. An extensive marketing campaign, including “The Giant Wheel Festival” has been launched, as well as a mobile app which allows users to work with Oggy to smash cockroaches.
“At Sony YAY!, our legacy is built on bringing kids’ favorite characters from around the world into their lives with stories that inspire laughter and joy,” added Ambesh Tiwari, Business Head, Sony Kids and Animation. “Oggy and the Cockroaches is a perfect reflection of Sony YAY!’s #Happyverse philosophy filled with fun and entertainment. When kids ask, we deliver, ensuring they always have experiences that make their world brighter and more exciting.”
Source: Xilam Animation
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
