New European campaign for the CrossClimate tire directed by Andy’s and produced at Paris-based Wizzdesign.
Andy's and Wizzdesign beef up the Michelin Man in new European campaign for the CrossClimate tire.
The idea was was to make something on the same level as the movies we know all from the Pixar, Sony and Dreamworks studios, a challenge the Andy's took on with the deadline schedule for advertising, not cinema.
The agency TBWA knew they could trust this group of Parisian filmmakers, who are increasingly in demand and fresh off winning prizes at Epica, Mobius and ADC Global for their work on the Oasis web series "Berryfly Effect" and Peugeot "The Legend Returns." With this latest film, Andy's have entered new territory, while creating and a trio of climate titans who face off against the Michelin Man.
Source: Wizzdesign
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
