Entertainment company teams up with Giffi Ltd. to co-produce and co-distribute the short-form animated series based on author Ruskin Bond’s popular books.
Toonz Media Group and London-based Giffi Ltd. have teamed up to co-produce and co-distribute a new animated series titled Adventures of Rusty (52x7). The short-form animated series, based on Indian author Ruskin Bond’s stories about Rusty, a lonely young Anglo-Indian boy, will be available on digital platforms, followed by YouTube and other distribution channels.
The companies will have joint distribution rights for media, toys, merchandise, and collectibles.
According to the Toonz announcement, Bond’s books, which are available in 50 languages, have sold over 20 million copies.
“We are delighted to partner with Giffi to recreate the magic of the renowned author Ruskin Bond’s captivating storytelling in an animated series adaptation,” said Toonz Media Group chief executive officer P. Jayakumar. “We are confident that the animated TV series combined with the global digital strategy to release short-form series on YouTube and other digital platforms will ensure the success of this venture.”
“Ruskin Bond, the legend needs no introduction,” said Giffi Ltd chief executive officer Prabit Nair. “Being part of his legacy is a proud moment for all of us. We are thrilled to collaborate with Toonz on this project and are committed to making this venture a global success. We would like to extend our heartfelt thanks to Sidd Bond for considering us for this project.”
“It is truly delightful journey to see my stories come to life through animation,” said Bond. “The thought of reaching a new generation of readers and viewers through this medium is both exciting and humbling. I hope this adaptation captures the essence of my story telling and brings joy to audience worldwide.”
“I am delighted to bring my grandfather’s beloved stories to a new generation through animation,” added Bond’s grandson,” said Siddharth Bond. “This initiative aims to capture the magic of Ruskin Bond’s work, making it accessible to younger audiences and ensuring his stories continue to enchant for years to come. Ruskin Bond and the family is very happy and excited to see his work translated into animation series.”
Source: Toonz Media Group
Debbie Diamond Sarto is news editor at Animation World Network.
